TikTok · NOVA Audio
NOVA Audio — ANC Earbud Launch
A 3-video launch sprint for a challenger earbud brand — review, "vs. the big names," and a sound-test trend.
5.1M
Views
6.2%
Engagement
3.4%
Link CTR
+38%
Pre-orders
#ad · disclosedThe launch sprint sold through the first pre-order batch in nine days; the hero clip became NOVA’s top-performing paid creative for the quarter.
The brief
- Launch a sub-$100 ANC earbud against incumbents
- Drive pre-order traffic in 10 days
- Sound credible, not scripted
- Reuse the best clip as a paid ad
What shipped
- 3× TikTok videos (45–60s)
- 1× Reel cut-down
- Trending sound-test format
- Whitelisting for paid
- 30-day usage rights
Common questions
Yes. Spark Ads / whitelisting, paid boosting, and content re-licensing are all available. They’re scoped and priced up front based on duration and platforms — never bundled in by surprise.
A first cut typically lands within 5 business days of brief sign-off, with one round of revisions included. Rush windows are available for launch-day timing at an added fee.